AusPost boosts ties with Alibaba

Alibaba and Australia Post executives sign the new eCommerce deal.

Australia Post has stepped up its ties with Chinese eCommerce giant, Alibaba, to gain access to Alibaba’s Southeast Asian online sales platform Lazada.

In a deal signed on the weekend in Melbourne between Alibaba founder Jack Ma and Australia Post chairman John Stanhope, Australia Post will extend its online "shopfront” for Australian companies from Alibaba’s Chinese platforms to Lazada’s platforms in Malaysia, Singapore and Indonesia.

Alibaba has a majority interest in Lazada which has direct access to more than 560 million consumers in six countries in the region, offering products ranging from consumer electronics and household goods to fashion and health products.

Australia Post has worked with Alibaba for the past three years to sponsor online "shopfronts” for small Australian companies looking to sell into China including wineries from Western Australia’s Margaret River. Australia Post will announce the deal today, which will provide the first Australian market places on the Lazada platforms.

Bob Black, Australia Post’s executive general manager: parcels, who is also chief executive of StarTrack, said the Southeast Asian expansion built on Australia Post’s current strong relationship with Alibaba.

"We are committed to supporting local Australian businesses and delivering eCommerce solutions that make it easier to grow their businesses, whether that be across Australia or overseas,” he said.

"International expansion can be daunting for many businesses, particularly small- and medium-sized enterprises,” he said.

"That’s why we are proud to partner with Alibaba to help give Australian businesses access to the booming eCommerce sector in China and now the lucrative Southeast Asian market.”

Mr Black said Australia Post also planned to open other storefronts on Lazada’s other sites in Vietnam, Thailand and The Philippines in future.

He said Alibaba’s deals with Australia Post were already helping Australian businesses to sell their products into China on its different eCommerce platforms including Tmall Global, Global Taobao and 1688.com.