Use dynamic QR Codes
Use dynamic QR Codes to edit the target URL anytime. This is useful to redirect the user to a different website without the need to print the QR Code again.Dynamic QR Codes
Optimize for Smartphones
Make sure that your QR Codes lead to websites which are displayed well on mobile devices and visitors can easily navigate on the site. Mobile Landing Pages
Give hints for decoding
Even if most people have seen and know how to use a QR Code give a hint where to download a reader software for QR Codes.
QR Code Reader Software
Offer an incentive to scan your QR Code and announce where the QR Code will lead the user to. For Example: If the code is printed on a food package you may add the following information:
Scan the QR Code for a fabulous ham & eggs recipe.
Do a scan Test
Print the QR Code and scan the code in advance. Check if the QR Code really redirects you to your desired landing page. Add the protocol in front of your URL (Printing Tips for QR Codes
https://). Some QR Code readers may not recognize your link otherwise.
Provide useful information
Do NOT just link to your website. Redirect the user to a landing page especially designed for your campaign and optimized for mobile devices.
Watch the size and positioning
To scan a QR Code, he must have a certain minimum size (Recommended Minimum QR Code Size: 2x2 cm). This size works well for business cards, flyers or on packaging.Minimum Size of QR Codes
Make QR Codes accessible
Think about where you want to place the QR Code. It should be in a comfortable height. The user will not climb a ladder to scan the QR Code or stop his car on the highway to scan a QR Code on a poster.
Provide an alternative URL
Just in case a user does not have a QR Code reader installed on his mobile phone, print an alternative URL next to the QR Code.