Mail: Does it Pass the ROAD Test?

Whilst digital marketing topics are by far the most sought after when it comes to marketing training, we still have a lot of interest in how to deploy direct mail effectively. It does after all still represent an estimated $500m of marketing spend per year by Australian businesses. 

In spite of the ever-improving and expanding world of digital, mail has appeal for many marketers because of the scope for personalisation, creativity, range of formats, customer involvement and targetability. However it’s not cheap and it takes time to develop and produce. Many marketers new to direct mail take a stab at it, make a few basic errors through lack of experience and then wonder why the results are underwhelming.

It’s important therefore to make sure the basic conditions for success are met before diving in. Ask yourself whether the situation passes the ROAD test?

Environmental Responsibility

B & B Fulfilment has always acknowledged our social and environmental responsibilities. We endeavour to do everything in our powers to be environmentally aware and friendly.

Australia Post - South Australia: Severe Weather Impacting Service

Severe weather and power outages across South Australia have impacted our operations and are resulting in some disruptions to Australia Post's delivery service.

Industrial Action by BorderForce Staff Impacting Inbound International Parcels

As a result of continuous rolling industrial action undertaken by Border Force staff since 26 September, Australia Post regretfully advises customers to expect delivery delays on international inbound parcels. This is particularly impacting international parcels into Sydney, including parcels from China.

9 Tips For Using QR Codes

We just want to make sure that your QR Code marketing activities are a success and people, who scan your QR Codes, will have a great user experience!

Print Post - Personalise It.

From 3 January 2017 you can include customised promotional messages with your Print Post publications. Take a look at the recent changes to this popular mail service.

Aus Post Boosts Ties with Alibaba

Australia Post has stepped up its ties with Chinese eCommerce giant, Alibaba, to gain access to Alibaba’s Southeast Asian online sales platform Lazada.

Australia Post - Parcel Tracking Outage

Australia Post's delivery tracking and notification systems will be unavailable for a short while this weekend (17-18 February).

How to generate publicity for your business

Delivered authentically, a business of any size can capture the attention of media and secure publicity, provided you’re willing to get a little creative.